01Context
For three consecutive editions, McHappy Day communication for Martagão Gesteira Hospital needed to unite promotion, ticket sales and mobilization.
All work
03 / 05
McHappy Day
Overview
“Feed this cause.”
A campaign identity designed to bring unity to the mobilization and strength to the cause across multiple touchpoints.
02Challenge
Adapt a simple, emotional message across many channels while preserving recognition and efficiency at every touchpoint.
03Strategy
Build the campaign around an actionable call, with a fast rollout system, the cause at center stage and the participation of Lore Improta.
Complete visual project
From concept to experience.
05 pieces
Project evidence
20,000+ tickets
around 350 volunteers on event day in 2025
Key deliverables
One system.
Multiple touchpoints.
- 01Concept and identity
- 02Design system
- 03Media and social
- 04Mobilization materials
Outcome
In 2025, the mobilization sold more than 20,000 advance tickets, brought together around 350 volunteers on event day and directed all proceeds to the Bone Marrow Transplant Program.
