01Context
The Color Run celebrated Martagão’s 60th anniversary and needed to turn sport, color and belonging into a recognizable visual identity.
All work
02 / 05
Color Run
Overview
“Mix your colors with ours.”
Sport, color and belonging transformed into collective mobilization for a cause.
02Challenge
Create a vibrant, flexible identity connecting digital pieces, event materials, signage and the live experience.
03Strategy
Use color as a participation code: a living, modular and recognizable system spanning campaign, content, signage and activation.
Complete visual project
From concept to experience.
13 pieces
Project evidence
Modular visual system
color, typography, graphics and applications
Key deliverables
One system.
Multiple touchpoints.
- 01Visual identity
- 02Design system
- 03Signage
- 04Event rollout
Outcome
The identity gained consistency across applications while preserving energy, recognition and visual unity throughout the event.
