Head of Creative · Art Direction · Branding
Creativity that organizes, connects and moves.
I build visual identities and creative operations that connect strategy, craft and results — from brief to delivery, with clarity for teams and strength for brands.
Selected cases · 2024—26
Each case shows how concept, identity and rollout become recognizable, consistent brands built to scale.
Branding & visual identity · 2025—26
“More than a hospital, a place where lives flourish.”
A visual identity that brings care, childhood and hope together in a welcoming, recognizable symbol.
Event visual identity · 2025
“Mix your colors with ours.”
Sport, color and belonging transformed into collective mobilization for a cause.
Campaign visual identity · 3 editions
“Feed this cause.”
A campaign identity designed to bring unity to the mobilization and strength to the cause across multiple touchpoints.
Event visual identity · 2026
“Art in service of love.”
An experience connecting art, gastronomy and mobilization to turn a special evening into care for thousands of children.
Editorial design & data · 2025
“Data that helps move a city.”
Complexity transformed into a clear, accessible editorial narrative about road safety in Salvador.
Connected capabilities · Strategy to execution
Concept + identity
I lead concept, art direction and visual identity, turning a central idea into a recognizable system across every touchpoint.
Positioning + identity
I turn strategy into visual language: positioning, identity, architecture, guidelines and applications that protect consistency without restricting the brand.
Process + governance
I organize briefs, priorities, reviews and approvals to keep multiple creative fronts moving under high volume and tight deadlines.
People + direction
I lead an eight-person team, develop creative repertoire and connect design, video, marketing, fundraising and stakeholders around one direction.
Brand + cause
I create visual languages that bring unity to fundraising campaigns, increase recognition and help different audiences connect with a cause.
Research + decisions
I use research, journeys and prototyping to support brand decisions with more context, clarity and intent.
Profile
I lead creative at Liga Álvaro Bahia with an eight-person team, from brief to delivery, connecting strategy, visual craft and management.
Over eight years, I have built a career across branding, visual identity, campaigns and creative operations. UX Design and Product Management broaden how I approach people, context and product.
Impact in numbers
Case · Creative Operations
Briefs, priorities, reviews and approvals keep multiple creative fronts moving under high volume and tight deadlines.
Mandatory brief and context in one place.
Clear priority, deadline and ownership.
Autonomy with ongoing direction.
Feedback and history in one place.
Two paths · One good conversation
Studio Matheus Alencar
I sign freelance projects in branding, visual identity and art direction.
Start a projectFor opportunities
I am looking for companies that see design as a business driver, not only an aesthetic deliverable.
Discuss the roleView case
