01Context
The tree-filled urban landscape of Maringá inspired an identity where care, childhood and hope connect to sustainability and ESG as design principles — without claiming metrics or certifications beyond the project.
All work
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Maringá Children’s Hospital
Overview
“More than a hospital, a place where lives flourish.”
A visual identity that brings care, childhood and hope together in a welcoming, recognizable symbol.
02Challenge
Build a recognizable, welcoming brand that could speak to children, families and professionals without relying on generic children’s codes.
03Strategy
Translate care into form: heart and child silhouette meet in the symbol, while water continuously revealing and polishing stone guides organic curves, fluid transitions and a flexible visual system.
Brand system
Identity
in motion.
02Two colors and one symbol united by care, childhood and hope.
#28ABC7Care blue
#E9A03EHope orange
Project evidence
Complete brand system
symbol, versions, palette and applications
Key deliverables
One system.
Multiple touchpoints.
- 01Symbol and signature
- 02Version system
- 03Brand palette
- 04Application guidelines
Outcome
The system brings together the symbol, signatures, palette and versions to guide physical and digital applications without losing recognition or warmth.
